Mobile App Strategy

What’s the right strategy to provide a quality mobile experience, encouraging more of your users to take advantage of your services, even when they aren’t sitting behind a computer. Very often attractive and intuitve user experience separates a good app from a great one.

User flows

USER FLOWS

This is the drawing board phase of the app - creating storyboards and outlines to define the overall app experience. Paper wireframes are used to sketch various possible scenarious that the user may have to interact with while using the app. Optimum entry points are defined for various functionality and features of your app.

The success of your app is mainly dependent on how easy or hard you make it for the user to access and interact different features of your app. Designing an experience with your target audience and business goals in mind is vital.

The success of your app is mainly dependent on how easy or hard you make it for the user to access and interact different features of your app. Designing an experience with your target audience and business goals in mind is vital.

Optimisint goals and schedule

OPTIMIZING GOALS AND SCHEDULE

If you are in the initial phase of building the app, it would also make sense to define the underlying technology stack wisely. Does using a certain technology accelerate the time-to-market or make it economic to maintain the app in the long run? These are good discussions to have if you’re yet to kick start the app development.

Planning roadmaps, sprints and iterations of your mobile app to release new features, enhancements and fixes incrementally. Sometimes it makes sense to club certain functionality in a release, while other times it is wise to ship them individually. From our past experience, many startups end up over engineering their first version of the app only to find out later when the app is released on the app store that the end user is confused about the features of the app.

App Audits

APP AUDITS

This is the drawing board phase of the app - creating storyboards and outlines to define the overall app experience. Paper wireframes are used to sketch various possible scenarious that the user may have to interact with while using the app. Optimum entry points are defined for various functionality and features of your app.

The success of your app is mainly dependent on how easy or hard you make it for the user to access and interact different features of your app. Designing an experience with your target audience and business goals in mind is vital.

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